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We supported AW LAB’s Southeast Asia expansion by defining its market-entry strategy, shaping culturally attuned campaigns, and building an integrated digital-to-retail presence across key cities. Our work aligned brand storytelling with regional youth culture, strengthening the brand’s foundation for long-term growth.
The brand gained rapid visibility, stronger engagement, and improved store traffic across launch periods. AW LAB established credibility as a fresh, culturally aware newcomer in the region, unlocking interest from partners and communities across Southeast Asia.
Brand Strategy & Creative Activation • Market Entry & Business Development • Content, PR & Communications • Special Projects & Advisory
AW LAB
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