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We reimagined Azimuth’s global identity: refining its narrative, visual system, packaging, website, and film assets to highlight the maison’s blend of Swiss craftsmanship and avant-garde design. Our strategic counsel modernised the brand for a new generation of collectors.
The rebrand elevated Azimuth’s international perception, strengthened its digital presence, and renewed engagement across global audiences. The refreshed identity reinforced the maison's credibility and relevance among retailers and collectors alike.
Brand Strategy & Creative Activation • Content, PR & Communications
Azimuth Watch Co
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