We shaped the full strategic and creative direction for The Billionaire’s Watch, aligning Swiss watchmaking with Bobby Saputra’s cultural influence. A custom money-art installation anchored the visual identity and served as a high-impact launch asset.
We partnered with AZIMUTH and Bobby Saputra to define the end-to-end strategy for The Billionaire’s Watch, shaping its positioning, launch architecture, and cultural resonance. A custom money-art installation served as the campaign’s anchor, driving organic content and elevating visibility across key markets.
The collaboration generated significant regional and international traction, expanding AZIMUTH’s reach beyond traditional collectors. The project strengthened the brand’s cultural relevance and elevated its positioning within the independent watchmaking space.
Brand Strategy & Creative Activation • Market Entry & Business Development • Content, PR & Communications • Special Projects & Advisory
Bobby Saputra x AZIMUTH: The Billionaire’s Watch