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We helped Bohae Brewery localise and reposition its Soju for Southeast Asian consumers, redesigning brand cues and building youth-led campaigns across universities and social platforms. Simultaneously, we developed partnership and distribution strategies for bars, restaurants, and nightlife operators to accelerate adoption.
The brand achieved strong traction among young consumers and expanded its footprint across F&B partners. Bohae’s refreshed identity and activation strategy boosted both visibility and market share in the early stages of its regional rollout.
Brand Strategy & Creative Activation • Market Entry & Business Development • Content, PR & Communications • Special Projects & Advisory
Bohae Brewery Soju
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