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We worked with NIKE to elevate Air Max Day across Southeast Asia, sharpening product storytelling and designing an omnichannel strategy that linked digital energy with in-store action. The campaign reframed Air Max around movement and youth culture, supported by targeted KOL pathways and retail-ready content.
The initiative drove a surge in store traffic, high social engagement, and strong user-generated content. Air Max regained cultural momentum in key markets, strengthening its presence among youth communities.
Brand Strategy & Creative Activation • Market Entry & Business Development • Content, PR & Communications • Special Projects & Advisory
Nike Air Max Campaign
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