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We conceived THE MASUKU’s brand from its foundations: identity design, packaging, website, content system, and digital growth strategy that is guided by Japanese values of quality and elegance. The brand launched with a cohesive visual world and a clear lifestyle-driven mission.
THE MASUKU went viral within three months, gaining international followers, strong online sales, and influencer-driven awareness. The brand attracted global partnership interest, including outreach from mainstream entertainment platforms.
Brand Strategy & Creative Activation • Market Entry & Business Development • Content, PR & Communications • Special Projects & Advisory
THE MASUKU
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